Hibi started with a match factory and an incense factory that combined their products and brought together two Japanese crafts. The result is a collection of matchsticks that are light as a match followed with 10 minutes of a great aroma of the incense. 

A pack of Hibi 10 Minute Aroma counts 8 matchsticks and a non-flammable mat on the box. It fits easily in your hand and the match can be light by striking it, without the use of a lighting device. After lighting the match you can place it on the non-flammable mat that is included. This mat can be best placed in a ceramic bowl.